#111: Becoming Fully Booked with Marketing Guru Niki Hutchison

Podcast: Women's Business · Nicky Denson-Elliott

Opublikowano: 2026-04-19

In this episode I speak to Niki Hutchison, founder of Marketing Insiders Club and Fully Booked Bootcamp. Niki shares how early ad-agency work experience at 14 led to a career in advertising strategy, followed by a pivot into hospitality and then founding a children’s hip hop dance company. We talk about how Niki grew the dance business to 40 staff and 3,000 customers through strong brand strategy, market research, and multiple revenue streams, and about her post-pandemic pivot back into marketing. We discuss multi-channel visibility, women’s fears around being seen, the complications of being direct, revenue-stream discipline, and the importance of c...