Disrupting the Small Pet Market with HayPigs!

Podcast: Pet Business Disruptors · Clayton Payne

Opublikowano: 2026-04-20

In this episode, Clayton sits down with Rik Cridland, the founder of HayPigs!. Rik shares his journey from studying industrial design and creating film merchandise to revolutionizing the small pet market. After rescuing two guinea pigs with his wife, Rik realized the pet industry lacked fun, high-quality, and colorful products specifically for small animals. KEY TAKEAWAYS Rik founded HayPigs! after noticing that small animal products in pet shops were often dull and lacked the creativity commonly seen in dog and cat toys. Instead of catering to all pets, HayPigs! chose to champion guinea p...