Reputation Marketing & Thought Leadership: The Growth Lever Most Brands Ignore

Podcast: Humans of Growth: Stories & Strategies Behind Business Growth & Business Development · Aly Hathcock

Opublikowano: 2026-04-16

Most B2B companies invest in visibility before they invest in credibility. That’s backwards. In today’s market, attention is cheap — but trust is rare. And if your brand reputation isn’t strong, no amount of ad spend will fix it. That’s where reputation marketing comes in. In this episode of Humans of Growth, I’m joined by Katy Hendricks, CMO at Powell Communications, a B2B PR agency that helps creative and marketing-driven companies build authority in their industries. We talk about… ✔ How intentional PR planning and focused thought...