The Her Story: The Sleep Industry's Biggest Social Media Mistake (And How to Fix it)

Podcast: The FAM Podcast with Mark Kinsley · The FAM Podcast

Opublikowano: 2026-04-20

Did you know posting less can actually drive MORE sales for mattress brands? Discover Erica Batterman's secrets to sleep industry social success! Ready to unlock the real power of social media for your sleep or mattress business? In this episode, Erica Batterman—social media strategist, content creator, and the “better half” of Bed Head’s Brent Batterman—pulls back the curtain on what actually works online. Erica reveals the counterintuitive truth: most retailers and brands are sabotaging engagement by focusing on quantity over quality. If you’ve ever felt lost trying to keep up w...