How Tiffany Gunter Drove a 40% Ridership Increase on SMART’s Busiest Routes

Podcast: Transit Unplugged · Paul Comfort, SVP Modaxo

Opublikowano: 2026-04-22

Tiffany Gunter, GM + CEO of Suburban Mobility Authority for Regional Transportation, joins Paul Comfort to explain how SMART saw a 40% ridership increase on key high-volume corridors including Gratiot and Woodward. She shares the operational changes behind the gains—from stronger on-time performance and improved frequencies to cleaner shelters, onboard Wi-Fi, and a renewed focus on customer experience. Tiffany also shares her journey from transportation planner to CEO, and why hands-on leadership matters—including 3:30 AM terminal visits, riding with frontline teams, and tackling operational issues firsthand. She explains how SMART improved on-time performance from 65% to 76% in just...