TheBitCast

The Aperitivo Without the Alcohol with Melanie Masarin

Podcast: Everything is the Best · Dear Media, Pia Baroncini

Opublikowano: 2026-04-22

This week I sat down with my long-time friend Melanie Masarin, the French-born founder of Ghia, the non-alcoholic aperitif that quietly changed the way we think about drinking. Melanie is someone I've turned to for advice over the years, and getting to finally sit down and go deep with her on how she built one of the most aesthetically singular brands of our time was something I've wanted to do for a long time. Melanie grew up around the ritual of the aperitivo, summers near the Mediterranean where a drink before dinner was never really about alcohol...