Bridging Clinical and Business Needs in Medical Sales

Podcast: The Medical Sales Podcast · Samuel

Opublikowano: 2026-04-22

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with TJ Quigley to break down the biggest shift in medical sales: why features and benefits selling no longer works and how value driven selling wins in today's healthcare landscape. TJ explains how buying decisions have moved from physicians to complex committees, forcing reps to connect clinical outcomes with financial impact. He shares real world examples of breaking into major health systems like Cleveland Clinic, the importance of aligning sales and marketing, and how top performers build influence from both the ground up and top down. You...