Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

Podcast: The CMO Podcast · vYve & Jim Stengel

Opublikowano: 2026-04-22

What does it take to turn a simple drink into a global cultural phenomenon? This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive modern brand growth stories. From the rise of Aperol Spritz to the expansion of non-alcoholic options, the Campari Group has become one of the world’s leading spirits companies, with a portfolio of more than 50 premium and super-premium brands, from aperitifs, tequila, whiskey, rum, to cognac. Campari has grown into a $9 billion global player, built on a portfolio of premium br...