How Top VCs Actually Pick Winning CPG Brands - Chris Wilkerson 51 Ventures

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-04-23

Most founders think raising more money is the goal. It’s not. In this episode, I sit down with Chris to break down what’s actually happening inside CPG right now — from equity deals that don’t make sense anymore, to why smart brands are shifting toward new financing models to scale faster without giving everything away. Chris went from a college athlete with zero experience to building a 7-figure business, stacking advisory equity across dozens of startups, and eventually launching a VC fund investing in the future of health, wellness, and CPG. We get i...