Building C-Suite Buy-In & Selling The Brand Story with Tricia Gellman

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-04-27

Special guest Tricia Gellman, CMO of Box, the Intelligent Content Platform pioneering Intelligent Content Management, joins Sydney Sloan and Jon Miller on The B2B CMO Podcast to discuss the strategic role of the modern CMO. Tricia is a seasoned marketing leader with stints as Chief Marketing Officer at major SaaS companies such as Drift, Checker, and Salesforce Canada. Part of what sets Tricia apart as one of the top CMOs is her unique knack for category creation and steadfast commitment to fostering Go-To-Market alignment. In this episode, Tricia unpacks how to get the C-suite onboard to invest in...