#289: Kurt Kane, CEO, TruGreen – Fall in love with customer retention

Podcast: How Leaders Lead with David Novak · David Novak

Opublikowano: 2026-04-30

You’re hustling to land new customers … but what if the ones you already have are quietly slipping away? Kurt Kane saw this problem on day one as CEO of TruGreen. And after years of driving transactional growth as CMO of Wendy’s, he saw the opportunity to grow TruGreen by leaning into long-term customer satisfaction and retention. Now, he’s revitalizing the brand and getting his team engaged in the mission, too. This episode will help you see your customers (and their feedback) in a whole new light – and reveal just how important it is to fall...