215: LIVE from NWES: AI and Human Capacity, Designing Events For The Brain

Podcast: Events: demystified Podcast · Anca Platon Trifan

Opublikowano: 2026-05-01

At the Northwest Event Show, podcast hosts Anca Platon Trifan (Events Demystified) and David T. Stevens (Return on Wellness) discuss AI, cognitive load, and performance in events with Wendy Turner-Williams (AI/data/tech executive with experience at Tableau, Salesforce, and Microsoft) and Lisa Schulteis (Electrify Marketing founder and neuroscience-based event strategist). They argue events are often designed for logistics and run-of-show rather than the brain, leading to fatigue, poor retention, and low post-event action. The panel recommends using data and real-time audience feedback to communicate impact to executives, treating events like marketing campaigns, and recognizing “in...