Why Your Marketing Needs to Start Before Referrals Begin

Podcast: Allied Health Business Brilliance · Cathy Love

Opublikowano: 2026-05-03

In this episode, Cathy Love speaks with Kait Cummins about a marketing challenge that many Allied Health Business Owners are experiencing. There is effort, activity, and visibility, yet conversion is not following. This conversation focuses on where that gap can occur. Cathy and Kait explore the reality that many businesses are still speaking to families too late. By the time marketing reaches them, those families may already be in the system, already informed, or already working with another provider. Instead, the discussion turns to an earlier point in the journey. The stage where parents sense something is...