Why do some big companies fail at meaningful innovation?

Podcast: The IBJ Podcast with Mason King · IBJ Media

Opublikowano: 2026-05-04

Virtually every large or medium-sized company today says it’s dedicated to innovation, especially in light of the generational disruption in business created by artificial intelligence. But “innovative” is a broad and squishy term. One company’s so-called “cutting-edge development” might look to another like rearranging the deck chairs on the Titanic. Elliott Parker of Indianapolis-based startup builder Alloy Partners has seen many examples of what he calls “the illusion of innovation” – meaning corporate attempts at change that are either mostly for show or that don’t go nearly far enough to make a real impact. Indeed, Parker says, large companies often...