How the R&D Org at Twilio Drives Business Strategy and Transformation w/ Inbal Shani #257

Podcast: The Engineering Leadership Podcast · The Engineering Leadership Community (ELC)

Opublikowano: 2026-05-05

Inbal Shani (CPO and Head of R&D @ Twilio) deconstructs the transformation of the R&D org at Twilio! We explore the shift from a GM-led model to a unified platform strategy and “why structure must always follow strategy.” Inbal shares her framework for moving from output-focused metrics to input goals, prioritizing “time-to-value,” and the nuances of measuring AI products. We discuss using "R&D roadshows" as a strategic company transformation tool and why engineering leaders must master product positioning. We also dive into mental models for future-proofing your business, from "working backwards" to solve customer problems, to embedding systems...