Tracking Marketing ROI: The Numbers Every Owner Must Know

Podcast: Pest Control Marketing That Actually Works · Cube Creative Design

Opublikowano: 2026-05-05

Episode Summary If you can't tell which marketing channel produced your last ten customers, you're not managing your marketing — you're guessing at it. Most pest control operators are. They keep channels running because cutting anything feels risky, and they can't double down on what's working because they don't know what that is. This episode fixes that. Adam Bennett, Elisabeth Pallante, and Cube Creative CMO Chad Treadway walk through the three metrics that matter — cost per lead, cost per acquisition, and customer lifetime value — and explain why comparing channels by cost per click leads to bad...