Sherina Smith (American Family Insurance) | Designed to Last

Podcast: The CMO Podcast · vYve & Jim Stengel

Opublikowano: 2026-05-06

What does it take to transform a legacy brand and yourself as a leader at the same time? To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief Marketing Officer at American Family Insurance. Founded nearly a century ago in Madison, Wisconsin, American Family, or AMFAM, has grown into one of the largest mutual insurers in the United States. It serves millions of customers and generates more than $15 billion in annual revenue. The company has built its brand around a powerful purpose: to inspire, protect, and restore people’s...