Beyond the Pitch: Inside Arsenal’s Global Fandom Playbook

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-05-07

Most football clubs are built around matchday but not Arsenal. As it enters its 140th year, the team in a lot of ways, is only just getting started. In this episode of Frontier CMO, Josh travels to London to meet Juliet Slot, Chief Commercial Officer at Arsenal Football Club, on home turf to go inside the playbook behind one of the most engaged global fanbases in sports. From the rapid rise of the women’s league to the clubs’ staying power of “cool,” Juliet shares why serving your fanbase is better than trying to sell them. ...