The Retail Playbook: Winning the Produce Aisle With Kevin Hamilton

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-05-08

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Kevin Hamilton, vice president of global marketing and communications for USHBC and NABC. Over the past two years, Hamilton and his team have elevated how we look at what’s next for driving consumer demand for blueberries at retail, helping to reshape how blueberries show up as a category. He joins the podcast to share about the USHBC’s efforts at retail, and the impact these programs and retail relationships are having o...