Ep 10 | The Camp Messaging Problem: Why Clarity Beats Cleverness

Podcast: Grow Your Camp · Mark P. Fisher & Carl Lefever

Opublikowano: 2026-05-09

In this episode Mark opens with a tribute to one of his earliest camp mentors, Neil Fichthorn, the longtime executive director at Sandy Cove. Mark shares the leadership lessons Neil taught him — including the phrase that became foundational to this podcast: “You can’t minister to empty beds.” Carl’s quick camp marketing tip focuses on why your Google Business Profile may be quietly costing you bookings. He explains how local search results work, why reviews and categories matter, and how small profile updates can improve visibility for camps and retreat centers. The feat...