The Diffusion Model

Podcast: Human Factors Minute · Human Factors Cast

Opublikowano: 2026-05-10

The diffusion model is a psychological model of how we process a single-stage decision when there is a simple choice between two options. This is beneficial both in human decision making as it allows for a conclusion to potentially be reached earlier than in complex decision making. One of the key distinctions of diffusion models is that they are dynamic - able to describe the evolution of a person’s preferences over time. When discussed in terms of cognition, diffusion modeling is the mathematical representation of decision field theory, an approach to human decision making, which aims to...