41. ProWein: analysing market insights from the ProSpirits Report 2026

Podcast: The Spirits Business Podcast · The Spirits Business

Opublikowano: 2026-05-10

For the second year in a row, ProWein reached out to members of the spirits trade to gauge their honest insights into the current state of the industry. The latest findings have just been released, and The Spirits Business was fortunate to get a preview of the results. Editor-in-chief Melita Kiely was joined by three experts to discuss the findings on this podcast episode. First of all, the lead researcher of the annual ProSpirits Report, professor Dr Simone Luce, head of the Institute for Wine and Beverage Business Research at Geisenheim University, along with Paul Dempsey, sales and marketing...