Why Robert De Niro, Sly Stallone & The Muppets Sell Bread for Warburtons

Podcast: High Performance Business · High Performance

Opublikowano: 2026-05-12

The ambition of a family business meets the influence of the A-list in a story that redefined British advertising. In this episode, Warburtons chairman Jonathan Warburton reveals how a bakery from Bolton bypassed the traditional corporate playbook to land global icons like Sylvester Stallone, Robert De Niro, and Samuel L. Jackson. Jonathan breaks down the high-stakes world of celebrity negotiation, explaining why he treats Hollywood stars as collaborators rather than just paid endorsements. He dives into the "Hollywood grapevine", where legends like Morgan Freeman and Samuel L. Jackson compares notes on the brand, a...