You're Selling The Wrong Thing And It's Costing Your Family Business Clients

Podcast: The Family in Business Podcast · Metropole Mastermind

Opublikowano: 2026-05-12

Quick question. What do you sell? If your answer sounds anything like "I'm an accountant" or "I'm a mortgage broker" or "I run a bookkeeping business," hang on a second. Because that's not actually what your clients are buying. Nobody wakes up wanting to buy a mortgage. Or hire a bookkeeper. Or find a business coach. So if that's how you're describing what you do, you're losing the sale before the conversation even starts. In this episode, Mark and Caroline get into one of the most common and most costly mistakes service business...