Let's Talk PR & More Show #118: Ruth Villalonga, Villa Communications, on multicultural public relations

Podcast: Let’s Talk PR & More! · Sherry Goldman

Opublikowano: 2026-05-11

Sherry Goldman's guest is Ruth Villalonga, founder and CEO of Villa Communications. Sherry and Ruth discuss multicultural public relations. Today, when multicultural consumers represent approximately 40% of the US population, 70% of US workforce growth, and $7+ trillion in buying power, brands and organizations must understand these audiences and create strategies and programs to effectively reach and empower them. Sherry and Ruth discuss the growth and power of these multicultural audiences, how culture is a driver for business growth, how companies and brands should understand and target these audiences, and best practices for multicultural outreach. Their conversation also includes examples and analysis o...