#291: Mark Smucker, Chair and CEO, The J.M. Smucker Company – Understand the soul of your brand

Podcast: How Leaders Lead with David Novak · David Novak

Opublikowano: 2026-05-14

What’s the soul of your brand? And why might it be the secret to unlocking a new chapter of growth for your company? Today, David sits down with Mark Smucker. He’s the CEO and Chair of The J.M. Smucker Company, which is home to iconic brands like Smucker’s, Folgers, Uncrustables, Hostess, and Milk Bone. And he’s obsessed with understanding the soul of a brand. By knowing what his brands truly stand for, he and his team can make smarter creative decisions, take the right risks, and keep growing even when consumer...