Chord Commerce CEO on Pivoting to Data

Podcast: Ecommerce Conversations · Practical Ecommerce

Opublikowano: 2026-05-15

When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution. The problem, Bryan says in retrospect, was a complicated setup that required replatforming. What merchants wanted was his tools that consolidated data from external vendors for a holistic view across channels, customers, and more. So he pivoted. In 2023 Chord became an ecommerce-focused data management company, no longer requiring customers to...