#93: Why “Feeling Better at Home” Is the Most Undervalued Selling Strategy in Landscaping

Podcast: The Landscaping Growth Script · Script Marketing

Opublikowano: 2026-05-12

Biophilic design is everywhere in the landscaping industry right now, but here’s the problem: it’s not helping most companies sell better projects. Not because it’s a bad concept, but because it’s not being translated into something homeowners actually care about. In this episode of The Landscaping Growth Script, Katy Doss breaks down why “feeling better at home” is one of the most powerful—and most overlooked—selling strategies in landscaping. You’ll learn how to take a concept like biophilic design and turn it into messaging that: Connects to real homeowner motiva...