195_ Inside the Bellrock Turnaround with Joe Bayern

Podcast: Innovating Cannabis Podcast · The Mary Jane Society

Opublikowano: 2026-05-18

Episode 195_ Inside the Bellrock Turnaround with Joe Bayern Before entering cannabis in 2019, Joe Bayern spent more than 25 years in C-suite leadership across some of the biggest names in beverages, helping drive major turnarounds, global strategy, and brand-building at Snapple, Cadbury Schweppes, Dr Pepper Snapple Group, and Voss Water. He entered cannabis after recognizing the potential of early CBD beverage trends, initially helping take a California operator public before joining Curaleaf, where he led the company through explosive expansion from roughly $250 million in revenue to more than $1.2 billion in just over two years.. After leaving...