Let's Talk PR & More Show #119: Kevin Perlmutter, Limbic Brand Evolution, on branding and emotion

Podcast: Let’s Talk PR & More! · Sherry Goldman

Opublikowano: 2026-05-18

Sherry Goldman's guest is Kevin Perlmutter, founder and chief strategist of Limbic Brand Evolution and author of 'Brand Desire: Spark Customer Interest Using Emotional Insights.' Sherry and Kevin discuss branding and why understanding the emotional insights of customers is key for developing effective branding and overall business success. Their conversation spans the type of insights to understand, incorporating those insights into effective brand and marketing strategies, using emotional insights to connect with target audiences, and examples of companies and brands that leverage emotional insights effectively. Let’s Talk PR & More!, hosted by Sherry Goldman, president of th...