EP532: Natalia Zacharin - Price It And Zip It: How Confident Pricing Funds Real Growth - Part 2

Podcast: The Successful Bookkeeper Podcast · Michael Palmer

Opublikowano: 2026-05-19

See what the team at The Successful Bookkeeper has on right now → If you've ever quoted a price, panicked at the silence, and then talked yourself into a discount before the prospect even responded — this episode is for you. In the finale of this two-part series, Natalia Zacharin, Founder and Principal of Zacharin Consulting, picks up where she left off: taking a firm from underpriced and overworked to a multi-million-dollar operation built on confident pricing, high-caliber hires, and fractional CFO services that change businesses from the inside out. Chapters [00:00] Cold open and episode intro [01:37] Non...