Let’s Talk PR, Reputation and Making Noise with Amanda Lacey

Podcast: Let's Talk small Business with Mitchell Wilson · Coachbirds

Opublikowano: 2026-05-21

What actually separates marketing, PR and communications, and why should small business owners care? In this episode of Let’s Talk Small Business, Mitchell Wilson sits down with Amanda Lacey, founder and director of Popcom, to unpack the real power behind strategic communication. From growing up on a sheep station in country New South Wales to leading crisis management and PR campaigns for major organisations, Amanda shares how businesses can shape perception, build trust and stay relevant in a noisy marketplace. The conversation dives into everything from founder-led branding an...