What Your Family Business Actually Sells (Most Get This Wrong)

Podcast: The Family in Business Podcast · Metropole Mastermind

Opublikowano: 2026-05-26

Ask your team what your business sells, then ask your business partner, and then ask yourself. If you get three different answers, there’s a good chance this episode will change the way you think about your business. One of the biggest mistakes business owners make is believing they are selling the service, when in reality, what people are actually buying is something very different. In this episode, Mark and Caroline unpack what your true product actually is, why so many business owners get it wrong, and what happens when you finally start leading with th...