Bauer's Lauren Holleyoake on the business of bookazines

Podcast: The Publisher Podcast by Media Voices · Media Voices

Opublikowano: 2026-05-25

In this episode of The Publisher Podcast, we're joined by Lauren Holleyoake, Publisher of Bauer magazines Grazia, Empire and Mojo, and also the lead of Bauer's bookazine business. Bauer has a strong portfolio of print specialist titles in areas like golf, classic cars and angling. They have made bookazines in the past, but part of Lauren's job has been to formalise the process, from coming up with standard ways of working to exploring the market opportunity for these titles. Lauren talks about using bookazines as a chance for editorial teams to show off their passions...