#390- The Fundraising Strategy Too Many Nonprofits Ignore with Tess Conrad

Opublikowano: 2026-05-25

This episode honestly changed the way I think about planned giving. I sat down with Tess Conrad and walked away realizing that planned giving isn’t just for giant institutions with fancy development teams. Tess made the case that even small nonprofits can start building a legacy giving program—and that some of your best future donors may already be quietly sitting in your database. We talked about why loyal donors matter more than wealthy ones, why monthly donors are often ideal planned giving prospects, and how relationships, not complicated financial knowledge, are really at the he...