From the Warehouse to the Wheelhouse: Brian Bocock’s New Era at MBG Marketing

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-05-27

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Counci (NABC)l, is joined by Brian Bocock, president and CEO of MBG Marketing. After more than three decades helping shape the berry business from the warehouse floor to executive leadership at Naturipe Farms, Bocock has stepped into a new role with MBG Marketing. He’s also a grower in Michigan who has held numerous leadership positions with USHBC and NABC. Bocock joins us to share what his new role means to him, the vision he brings...