What Sedona, Arizona, Can Teach You About Building a Brand

Podcast: The Vignette Effect · Raquel Furman

Opublikowano: 2026-05-28

What Sedona, Arizona, Can Teach You About Building a Brand World If you've ever been to Sedona, Arizona, you already know there's something different about the place. The red rocks, the quiet, the particular pace of it. But what struck Raquel on her most recent trip wasn't just the beauty of it. It was how intentional all of it is, and how closely it mirrors the kind of brand world she talks about building with her clients. In this episode, Raquel uses Sedona as a real-world case study for brand guidelines that actually m...