Why every brand is leaning into nostalgia

Podcast: Express Checkout · Express Checkout

Opublikowano: 2026-05-28

Welcome back to another episode of The Curious Consumer! This week’s episode is brought to you by Ever Ledger, the full-service accounting and finance partner specializing in high-growth CPG (they handle your books, tax, and modeling all under one roof). If your books are messy, your accountant is too slow for your speed, or you’re gearing up for a raise/expansion, check them out! Today we’re getting into the nostalgic side of CPG: the rise of Shirley Temple (dirty and otherwise), Jams’s genius NFL partnership, and OLIPOP's brand refresh. Plu...