How Frances Valentine Built a Viral Fashion Brand Around Women 50+

Podcast: Retail Remix · Retail TouchPoints

Opublikowano: 2026-06-01

This episode is brought to you by National Retail Federation. For years, fashion brands chased younger consumers online, but Frances Valentine has found its edge by doing the opposite. Building a vibrant, social-first brand experience around women 50 and up. In this episode of Retail Remix (and the first hosted by new Retail TouchPoints Editor-in-Chief Kate Robertson), Kate sits down with Katherine Brodie, CMO of Frances Valentine, to discuss how the brand is scaling through video-first storytelling, creator-style content and a deeply engaged community built around color, joy and personal connection. Katherine shares how...