Do Rates Tables Get More Mortgage Leads?

Podcast: Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Alex Curtis

Opublikowano: 2026-06-01

The Problem with Too Much Choice Decision Paralysis: More choice makes it harder for people to make a decision, even though they may feel helped by having options. The Jam Study: An experiment showed that while 24 flavours of jam drew more viewers, only 3% bought. When only six flavours were offered, 30% bought jam (10 times the sales). Simplicity outweighs options when the goal is to influence a decision. The Mortgage Experiment Results The experiment compared a website with a mortgage rates table (offering many choices) against a simple web form (offering one choice: get mortgage advice). The rates...