Summer Marketing Strategy — Staying Visible in the Off-Season

Podcast: Pest Control Marketing That Actually Works · Cube Creative Design

Opublikowano: 2026-06-02

Summer is when most pest control operators make their biggest marketing mistake. The trucks are full, the phones are ringing, and it feels like the right time to pause marketing and save the budget. But that pause creates a revenue cliff that hits hard in September and October. In this episode, Adam Bennett and Elisabeth Pallante break down why going dark on marketing during busy season is the most expensive cycle in pest control, and what to do instead. They walk through the real cost of stopping and restarting: Google Ads campaigns that lose their optimization data...