Lessons from 37 years of market farming with Chip and Susan Planck of Wheatland Farms in Virginia

Podcast: Growing For Market Podcast · Andrew Mefferd, Katie Kulla, April Parms Jones

Opublikowano: 2026-06-02

Chip and Susan Planck ran Wheatland Farms growing vegetables in Virginia for 37 years, and in this interview, we talk with them about what worked, what didn’t and what changed in market farming over almost four decades. We talk about founding farmers markets, and then how they pulled off 10-15 farmers markets every week during the season. That involved employing hundreds of people over the years, and we talk about why it was important to hire people and not have them work as apprentices or interns. We also talk about narrowing down your crop list, the group fa...