364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm

Podcast: My Digital Farmer Podcast · Corinna Bench

Opublikowano: 2026-06-03

In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm (one of my students from Farm Marketing School!) to break down how her farm marketing has evolved and strengthened over the past year. In this farm marketing case study, we unpack: how customers discover her farm, how she nurtures leads, how she's constantly optimizing her "gateway" product what content she creates, how she thinks about onboarding, the systems she's building, and how she's learning to approach marketing with confidence and experimentation instead of overwhelm. Krista's primary sales model happens to be a...