#91 – The Missing Link Between Marketing and Signed Cases with Kerri Coby White

Podcast: Sharp Strategies Sweet Success · Tifiny Swedensky

Opublikowano: 2026-06-05

In this episode of Sharp Strategies Sweet Success, I’m joined by Kerri Coby White of Kerri James to discuss one of the most overlooked drivers of law firm growth: intake.We discuss the relationship between marketing and intake, why speed-to-lead remains one of the most important factors in conversion, and how law firms can lose valuable cases due to broken processes, poor follow-up, or inconsistent client experiences. Kerri also shares practical insights on measuring marketing performance, understanding cost per acquisition, evaluating case value, and building systems that connect marketing investments to signed clients.The conversation also explores AI an...