What a Fractional CMO actually is — and who needs one

Podcast: Anyway: On being different, and doing it anyway · Laurence Paquette

Opublikowano: 2026-06-07

What a Fractional CMO actually is — and who needs one Fractional is not a polite word for freelance. It's not junior support. It's not "a little bit of marketing help." In this episode I explain what fractional leadership actually means, who needs it, and why more experienced executives are choosing portfolio careers over the traditional model. Two minutes. No slides. Just a point of view.