Data-Driven Mattress Marketing Secrets: How to Win Gen X Shoppers and Unlock Hidden Sleep Sales

Podcast: The FAM Podcast with Mark Kinsley · The FAM Podcast

Opublikowano: 2026-06-08

What if your biggest mattress sale strategy is actually scaring away Gen X buyers with the most money? The data says it’s true. Here’s why. Are your mattress marketing tactics stuck in the past? In this episode, Mark Kinsley sits down with Nicole Bergen of Elevate—one of the sleep industry’s top consumer research experts—to reveal the hidden disconnect between what retailers think works and what actually matters to today’s most powerful buyers: Gen X. Nicole shares eye-opening data from thousands of consumer interviews, exposing why relentless d...