Gen Z Is Choosing Trades, Raising Prices, and Knowing Your Worth

Podcast: The Deconstruction Podcast · Jobtable

Opublikowano: 2026-06-09

Something is shifting in who's showing up to job sites. Gen Z is entering the trades faster than anyone expected, and the reasons go deeper than just a labor shortage stat. This episode gets into what's actually pulling younger people away from university and toward skilled trades, whether it's going to last, and what it means for trade business owners hiring right now. Kosta, Johny, and Charlie also get into the pricing conversation a lot of contractors avoid. With 67% of small business owners raising or planning to raise rates in 2026, the question isn't whether to raise your...