How a coaching conference turned into a seven-figure media business

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-06-09

My newsletter: https://simonowens.substack.com/ When Aaron Wilbur launched The Coaches Site in 2010, he simply wanted to solve a problem he kept seeing in hockey: the best coaches were constantly sharing ideas with each other, but that knowledge rarely made its way to coaches at lower levels of the sport. What started as a small coaching conference eventually turned into a subscription platform with more than 41,000 coaches across 54 countries and over $1.5 million in annual recurring revenue. In my interview with Wilbur, we discussed how he turned conference videos into a subscription product, w...