TheBitCast

iHeartMedia's "Guaranteed Human" Pivot Will Make You Rich

Podcast: Finding Peak with Ryan Hanley · Ryan Hanley

Opublikowano: 2026-06-08

iHeartMedia rolled out a new tagline: Guaranteed Human. Not better content. Not award-winning journalism. Not bigger distribution. Guaranteed Human. Two words. That is what one of the largest media companies on the planet decided to lead with. They have the research to back it up. 90% of listeners want their media made by humans. This includes people who use AI themselves every single day. Consumer preference for AI-generated content dropped from 60% in 2023 to 26% today. In less than two years, the floor fell out. The AI content flood did not make creators obsolete. It created...