Reframing Marketing ROI to Return on Objectives with Karl Van den Bergh

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-06-12

Karl Van den Bergh is the Chief Market Officer at Illumio, known as the world’s first breach containment platform (built on AI and designed for Zero Trust). Over the course of more than 25 years, Karl has held leadership roles in Marketing, Product and as a GM in Cloud, Analytics and Cybersecurity businesses, including SAP, Gigamon, Datastax, and Tibco. Karl joins Jon Miller and Sydney Sloan to share his insights on why marketing leaders need to communicate with the C-suite using the language of the board, what it means to run a marketing team li...